Cognitive principles and persuasiveness of social anti-drug advertising
E.G. Kulikova, L.A. Brusenskaya
| Year of publication: |
2018
|
|---|---|
| Authors: | Kulikova, Ėlla Germanovna ; Brusenskaja, Ljudmila Aleksandrovna |
| Subject: | Social advertising | anti-drug advertising | persuasiveness | cognition | Werbung | Advertising | Kognition | Cognition | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238711