Cognitive response involvement model of the process of product evaluation through advertising exposure and trial
| Year of publication: |
1990
|
|---|---|
| Authors: | Kamins, Michael A. ; Assael, Henry ; Graham, John L. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 20.1990, 3, p. 191-215
|
| Publisher: |
Elsevier |