Cognizant computing + transformative marketing : an intelligent solution for sustainable business development
| Year of publication: |
2021
|
|---|---|
| Authors: | Onyia, Valerie ; Ogu, Emmanuel C. |
| Published in: |
Business Process Management Journal. - Emerald, ISSN 1463-7154, ZDB-ID 2014421-0. - Vol. 27.2021, 6 (12.10.), p. 1926-1934
|
| Publisher: |
Emerald |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/bpmj-10-2021-595 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012811152