Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Danielle J. Brick, Gràinne M. Fitzsimons, Tanya L. Chartrand, Gavan J. Fitzsimons
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Brick, Danielle J. ; Fitzsimons, Gràinne M. ; Chartrand, Tanya L. ; Fitzsimons, Gavan J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2018, 5, p. 991-1014
|
| Subject: | brand compatibility | close relationships | relationship power | consumer well-being | multilevel modeling | actor-partner interdependence model | Zufriedenheit | Satisfaction | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction |
| Description of contents: | Description [academic.oup.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: Volume 44, Number 5, February 2018, Seite 1174 |
| Other identifiers: | 10.1093/jcr/ucx079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011843987