Collaborating to innovate : balancing strategy dividend and transactional efficiencies
Year of publication: |
2024
|
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Authors: | Elhelaly, Nehal ; Ray, Sourav |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 5, p. 153-179
|
Subject: | governance value analysis | codevelopment collaborations | licenses | agreements | joint ventures | innovation performance | strategic capabilities | positioning strategy | Innovationsmanagement | Innovation management | Unternehmenskooperation | Inter-firm cooperation | Innovation | Joint Venture | Joint venture | Forschungskooperation | Research collaboration | Strategisches Management | Strategic management | Lizenz | Licence | Transaktionskosten | Transaction costs | Internationale Unternehmenskooperation | International business cooperation |
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