Collaborating with customers to innovate : conceiving and marketing products in the networking age
Emanuela Prandelli; Mohanbir Sawhney; Gianmario Verona
| Year of publication: |
2008
|
|---|---|
| Authors: | Prandelli, Emanuela ; Sawhney, Mohanbir S. ; Verona, Gianmario |
| Publisher: |
Cheltenham [u.a.] : Edward Elgar |
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Unternehmen | Innovationsprozess | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 161 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 1-84720-373-6 ; 978-1-84720-373-1 ; 978-1-84980-058-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003609593