Collaborating with customers to innovate : conceiving and marketing products in the networking age

Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work

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Year of publication:	2008
Authors:	Prandelli, Emanuela
Other Persons:	Verona, Gianmario (contributor) ; Swahney, Mohanbir (contributor)
Institutions:	Edward Elgar Publishing (contributor)
Publisher:	Cheltenham : Edward Elgar
Subject:	Innovationsmanagement \| Innovation management \| Beziehungsmarketing \| Relationship marketing \| Unternehmen \| Innovationsprozess \| Kundenmanagement
Description of contents:	Table of Contents [external.dandelon.com]

Extent:	1 Online-Ressource (xii, 161 p) ill
Series:	Edward Elgar E-Book Archive
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-84844-291-7 ; 9781849800587 (pbk.) ; 1-84720-373-6 ; 9781847203731 (hardback)
Other identifiers:	10.4337/9781848442917 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011851842