Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Kenneth Le Meunier-FitzHugh and Nikala Lane
| Year of publication: |
2011
|
|---|---|
| Authors: | Le Meunier-FitzHugh, Kenneth ; Lane, Nikala |
| Published in: |
Strategic sales and strategic marketing. - London [u.a.] : Routledge, ISBN 978-0-415-61451-1. - 2011, p. 103-118
|
| Subject: | Verkauf | Selling | Marketing | Kooperation | Cooperation | Unternehmenserfolg | Firm performance | Betriebliches Informationssystem | Business intelligence system | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798054