Collaboration in CRM: potentials and challenges of an individualization based approach
Christian Schaller; Frank T. Piller; Ralf Reichwald
| Year of publication: |
2004
|
|---|---|
| Authors: | Schaller, Christian ; Piller, Frank T. ; Reichwald, Ralf |
| Published in: |
Collaborative customer relationship management : taking CRM to the next level; with 7 tables. - Berlin : Springer, ISBN 3-540-00227-8. - 2004, p. 109-132
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001921186