Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Erik Mooi, Ernst Christiaan Osinga and Carlos Daniel Santos
| Year of publication: |
2022
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|---|---|
| Authors: | Mooi, Erik A. ; Osinga, Ernst Christiaan ; Santos, Carlos Daniel |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 3, p. 899-921
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| Subject: | Collaboration diversity | Customer collaboration | Product innovation | R&D | Produktentwicklung | New product development | Innovation | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Forschungskooperation | Research collaboration | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2020-0889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013173452