Collaborative forecasting management: fostering creativity within the meta value chain context

Purpose – The purpose of this research paper is to present a conceptual model for collaborative forecasting management (CFM) developed within a European project's context. Design/methodology/approach – This research follows a constructivist approach. After analysing different frameworks relating to such a thematic, and once their main weaknesses were identified, it was decided to develop the CFM framework that provides collaborative enterprises with a simple, efficient, robust and useful framework. Findings – The paper describes a CFM model, which finds a place in the extended collaborative supply chain context, where several supply chains collaborate to deliver a product or service pack to final customers, thus forming the so‐called meta‐value chain, creating an extended value proposition. Practical implications – Even though this proposal has been tested in one of the project's pilots, obtaining good results in terms of achieved and potentially achievable advantages, it should be tested further by implementing it in other collaborative organisations with the main objective of enriching and extending it to other sectors. Originality/value – The CFM proposal came up as the result of applying innovative ideas between collaborative organisations supported by e‐collaboration practices, creating new paths for other disciplines.