Collaborative strategy in sports industry : team co-branding
DongHun Lee, Michael Cottingham, Demetrius Pearson, Soon-Ho Kim and Jungkun Park
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Lee, Donghun ; Cottingham, Michael ; Pearson, Demetrius ; Kim, Soon-Ho ; Park, Jungkun |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 11/12, p. 595-613
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| Subject: | Sports industry | team brand strategy | brand personality fit | product category | Markenführung | Brand management | Arbeitsgruppe | Team | Markenimage | Brand image | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2016.1255727 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011657409