Collaborative theorising about markets and marketing and service-dominant logic : editorial
Roderick J. Brodie and Kaj Storbacka
| Year of publication: |
2014
|
|---|---|
| Authors: | Brodie, Roderick J. ; Storbacka, Kaj |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 3, p. 231-237
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461965