Collecting consumer behavior data with WLAN
Patrik Skogster; Varpu Uotila
| Year of publication: |
2010
|
|---|---|
| Authors: | Skogster, Patrik ; Uotila, Varpu |
| Published in: |
Innovations in supply chain management for information systems : novel approaches. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-974-8. - 2010, p. 125-141
|
| Subject: | Kundenanalyse | Customer analysis | Local Area Network | Local area network | RFID | IT-gestütztes Marketing | Computer-assisted marketing | Heimwerkermarkt | DIY retail | Nordeuropa | Northern Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003913271