Collecting Store-Level Data on Retail Supermarket Sales

Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools and strategies used to collect weekly data in a retail environment and makes some suggestions for future researchers so that they may avoid similar problems that occurred during the data collection and entry process.