Collective-based ad transparency in targeted hotel advertising : consumers' regulatory focus underlying the crowd safety effect
Junjun Cheng, Bo Chen, Zihang Huang
| Year of publication: |
2023
|
|---|---|
| Authors: | Cheng, Junjun ; Chen, Bo ; Huang, Zihang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-10
|
| Subject: | Hotel advertising | Transparency | Regulatory focus | Crowd safety | Trust | Hotellerie | Hotel industry | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Verbraucherschutz | Consumer protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252064