Collective empowerment in online communities : conceptualization, scale refinement, and validation
Year of publication: |
2020
|
---|---|
Authors: | Nguyen, Long Thang Van ; Conduit, Jodie ; Lu, Vinh Nhat ; Hill, Sally Rao |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 3, p. 301-317
|
Subject: | Social Web | Social web | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour | Macht | Power |
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