Collectivism and social influence in the buying decision : a four-country study of inter- and intra-national differences
Kritika Kongsompong; Robert T. Green; Paul G. Patterson
| Year of publication: |
2009
|
|---|---|
| Authors: | Kongsompong, Kritika ; Green, Robert T. ; Patterson, Paul G. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1441-3582, ZDB-ID 2194257-2. - Vol. 17.2009, 3, p. 142-149
|
| Subject: | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Soziale Werte | Social values | Thailand | Singapur | Singapore |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003886511