Colors and cultures: Exploring the effects of mall décor on consumer perceptions
| Year of publication: |
2007
|
|---|---|
| Authors: | Chebat, Jean-Charles ; Morrin, Maureen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 3, p. 189-196
|