Colour effects in green advertising
| Year of publication: |
2020
|
|---|---|
| Authors: | Lim, Dongjae ; Baek, Tae Hyun ; Yoon, Sukki ; Kim, Yeonshin |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 44.2020, 6 (02.06.), p. 552-562
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12589 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012281987