Columns - Smart Marketing - Building trust with customers
| Year of publication: |
1999
|
|---|---|
| Authors: | Peppers, Don ; Rogers, Martha |
| Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 151.1999, 11, p. 30-64
|