Combining big data and lean startup methods for business model evolution
Steven H. Seggie, Emre Soyer, Koen H. Pauwels
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Seggie, Steven H. ; Soyer, Emre ; Pauwels, Koen |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 7.2017, 3/4, p. 154-169
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| Subject: | Business model | Innovation | Big data | Lean startup | Confirmation bias | Innovation accounting | Build-measure-learn-loop | Geschäftsmodell | Big Data | Unternehmensgründung | Business start-up | Lean Management | Lean management | Lean Production | Lean production |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-017-0104-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011824763