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Combining fuzzy MCDM with BSC approach in performance evluation of Iranian private banking sector
Meysam, Shaverdi, (2011)
Different impacts of advertising appeals on advertising attitude for high and low involvement products
Akbari, Mahsa, (2015)
Developing a typology of customer misbehaviours : (case study: hotel industry, Iran five stars' hotels, Homa, Parsian Azadi, Esteghlal, Evin)
Akbari, Mahsa, (2018)