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Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty : an analysis in the retail environment
Gázquez-Abad, Juan C., (2009)
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine, (2015)
Logit Price Dynamics
Costain, James, (2013)
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German, (2014)
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German, (2016)
A Note on 'Bayesian analysis of the random coefficient model using aggregate data', an alternative approach
Zenetti, German, (2010)