Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club industry
Year of publication: |
2015
|
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Authors: | Veen, Gerrita van der ; Lugt, Remko van der ; Lille, Christine de |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 3, p. 266-286
|
Subject: | customer experience | design research | generative techniques | marketing strategy | needs segmentation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Marketingmanagement | Marketing management |
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