Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club industry
Gerrita Van der Veen (Research Centre for Innovation and Business, HU Business School, Utrecht, The Netherlands), Remko Van der Lugt (Faculty of Science and Technology, HU University of Applied Sciences, Utrecht, The Netherlands), Christine De Lille (Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands)
| Year of publication: |
2015
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|---|---|
| Authors: | Veen, Gerrita van der ; Lugt, Remko van der ; Lille, Christine de |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 3, p. 266-286
|
| Subject: | customer experience | design research | generative techniques | marketing strategy | needs segmentation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Marketingmanagement | Marketing management | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478341