Combining qualitative methods in practice : a contextualized account of the evolution of consumer studies
Antonella Carú; Bernard Cova and Stefano Pace
| Year of publication: |
2014
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|---|---|
| Authors: | Carú, Antonella ; Cova, Bernard ; Pace, Stefano |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 4, p. 777-793
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| Subject: | Experience | Online | Market research | Combined methods | Introspection | Observation | Marktforschung | Qualitative Methode | Qualitative method | Wissenschaftliche Methode | Scientific method | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010386760