Combining verbal analysis protocol and wireless audiovisual observation to examine consumers' supermarket shpping behaviour
Anna-Maria Saarela, Teuvo T. Kantanen, Anja T. Lapveteläinen, Hannu M. Mykkänen, Hannu A. Karppinen ...
| Year of publication: |
2013
|
|---|---|
| Authors: | Saarela, Anna-Maria ; Kantanen, Teuvo T. ; Lapveteläinen, Anja T. ; Mykkänen, Hannu M. ; Karppinen, Hannu A. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 37.2013, 5, p. 577-584
|
| Subject: | Consumer research | shopping behaviour | selection time | verbal analysis protocol | observation | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792165