Comercialization Strategies of Innovations in Centre of Excellence: Case of Center of Excellence Polymer Materials and Technologies - CoE PoliMaT

The paper deals with commercialization strategy choices of a publicly funded research institute founded by 22 partners – Centre of Excellence Polymer Materials and Technologies, Slovenia – established in 2010. Despite its size, it is in a start-up phase of development. Therefore it has a dominant technological orientation but is lacking in competencies needed for commercialization what has been confirmed also by an internal survey. The presented model adapts existing new product development and commercialization models in such a way that through the process of decision making on final commercialization strategy further competencies are being developed within the organization along the way. The decision is made between cooperation and competition as commercialization modes and no commercialization.