Comment la finance globalisée achète l'ancrage culturel : le cas de la bière
Sabine Urban
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Urban, Sabine |
| Published in: |
Ancrages culturels dans un monde en mutation. - Paris : Vuibert, ISBN 978-2-311-40356-5. - 2016, p. 173-191
|
| Subject: | Globalisierung | Globalization | Herkunftsbezeichnung | Designation of origin | Markenname | Brand name | Internationale Unternehmensfinanzierung | International corporate finance | Brauerei | Brewery | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | French |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011619352