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Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Chen, Kenneth K., (2011)
Response to Blair and Haynes
Leeds, Eva Marikova, (2009)
Namingrights als Finanzierung und Marketingsinstrument
Bezold, Thomas, (2005)
A stadium by any other name : the value of naming rights
Leeds, Eva Marikova, (2007)
"And yet …" : Title IX fifty years on : an introduction
Leeds, Michael A., (2024)