Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain
| Year of publication: |
2012
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| Authors: | Rao, Ram ; Wansink, Brian ; Jain, Sanjay |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 1, p. 52-59
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