Commentaries on "an intervention-based abductive approach to generating testable theory"
Year of publication: |
2022
|
---|---|
Authors: | Kardes, Frank R. ; Fischer, Eileen ; Spiller, Stephen ; Labroo, Aparna ; Bublitz, Melissa ; Peracchio, Laura A. ; Huber, Joel |
Other Persons: | Janiszewski, Chris A. (contributor) ; Van Osselaer, Stijn M. J. (contributor) |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 1, p. 194-207
|
Subject: | Abduction | Commentaries | Consumer research | Method | Psychology | Theory construction | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research |
Description of contents: | Description [doi.org] |
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