Commentary--Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"
| Year of publication: |
2011
|
|---|---|
| Authors: | Godes, David |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 2, p. 224-229
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Subject: | diffusion of innovations | opinion leadership | social contagion | social networks |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.1100.0605 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10009218465