Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Madhubalan Viswanathan; Ujwal Kayande
| Year of publication: |
2012
|
|---|---|
| Authors: | Viswanathan, Madhu ; Kayande, Ujwal |
| Other Persons: | MacKenzie, Scott B. (contributor) ; Podsakoff, Philip M. (contributor) |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 4, p. 556-562
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| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Messung | Measurement | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009719238