Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Vithala R. Rao
| Year of publication: |
2015
|
|---|---|
| Authors: | Rao, Vithala R. |
| Other Persons: | Zhang, Yao (contributor) ; Bradlow, Eric T. (reviewed) ; Small, Dylan S. (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 213-215
|
| Subject: | customer lifetime value | RFM | clumpiness | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010515910