Commentary on "Understanding Brand Performance Measures: Using Dirichlet Benchmarks"
| Year of publication: |
2004
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|---|---|
| Authors: | Kannan, P.K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 12, p. 1326-1328
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