Commentary-Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
| Year of publication: |
2011
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| Authors: | Duan, Jason A. ; McAlister, Leigh ; Sinha, Shameek |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 3 (19.5.), p. 550-562
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