Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Naresh K. Malhotra; Can Uslay
| Year of publication: |
2009
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|---|---|
| Authors: | Malhotra, Naresh K. ; Uslay, Can |
| Other Persons: | LaPlaca, Peter J. (contributor) ; Katrichis, Jerome M. (reviewed) |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 16.2009, 1/2, p. 23-30
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | 1936-2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851180