Commentary-The Economic and Statistical Significance of Stock Returns on Customer Satisfaction
| Year of publication: |
2009
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|---|---|
| Authors: | Fornell, Claes ; Mithas, Sunil ; Morgeson, Forrest V. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 5, p. 820-825
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