A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Gul T. Butaney
| Year of publication: |
2007
|
|---|---|
| Authors: | Butaney, Gul T. |
| Other Persons: | Hutt, Michael D. (contributor) ; Speh, Thomas W. (contributor) |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 14.2007, 1, p. 103-109
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| Subject: | Wirtschaftsstudium | Graduate economics education | Lieferantenmanagement | Supplier relationship management | Marketing | Führungskräfte | Managers | Qualifikation | Occupational qualification | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507084