Commentary: what's behind the price tag : understanding cost transparency?
Nitish Singh (Boeing Institute of International Business, Saint Louis University, St. Louis, Missouri, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Singh, Nitish |
| Other Persons: | Simintiras, Antonis C. (contributor) ; Dwivedi, Yogesh K. (contributor) ; Kaushik, Geetanjali (contributor) ; Rana, Nripendra P. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 11/12, p. 1987-1991
|
| Subject: | Pricing | Corporate disclosure | Conscious consumers | Consumer empowerment | Cost transparency | Unternehmenspublizität | Konsumentenverhalten | Consumer behaviour | Preis | Price | Verbraucher | Consumers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2015-0454 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453354