Comments on J. Scott Armstrong's 'Evidence-based advertising: An application to persuasion' - Tastes great but less filling (than it could have been)
| Year of publication: |
2011
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|---|---|
| Authors: | Carlson, Les |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 5, p. 769-774
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