E-commerce websites, consumer order fulfillment and after-sales service satisfaction : the customer is always right, even after the shopping cart check-out
Year of publication: |
2022
|
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Authors: | Camilleri, Mark Anthony |
Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 15.2022, 3, p. 377-396
|
Subject: | Consumer fulfillment | Consumer loyalty | Consumer satisfaction | Electronic service quality | Website functionality | Word-of-mouth | Website | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Virales Marketing | Viral marketing |
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