COMMERCIAL NEGOTIATIONS OPTIMIZATION UNDER COMPETITIVENESS INCREASING WITHIN THE KNOWLEDGE BASED ECONOMY

Given the strong economic development and diversification of international relations it was foreseen the need of imposing to realize trade negotiations frequently and consistently, in the idea of maximizing economic activities profitability. Therefore, strategies to improve the process of negotiating followed an upward trend towards the correct assessment of the limits of the negotiating partners under discussion, aiming to enhance responsiveness to dynamic market requirements, anticipating and recording with much promptness and sensitivity the focal points unfolding the process itself. Re-engineering measures orientation of the commercial negotiation process towards boosting economic agents with a high export potential, lead to the implementation of assistance programs to encourage the emergence of new strategies to seize the competitive advantage within the specialized market allows the flexibility in action sizing and economic conjuncture and cultural peculiarities of the business partner predicting.