Commercialization of platform technologies : launch timing and versioning strategy
Hemant K. Bhargava, Byung Cho Kim, Daewon Sun
| Year of publication: |
2013
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|---|---|
| Authors: | Bhargava, Hemant K. ; Kim, Byung Cho ; Sun, Daewon |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 22.2013, 6, p. 1374-1388
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| Subject: | technology commercialization | product launch strategy | platform technology | versioning | uncertainty | Kommerzialisierung | Commercialization | Technischer Fortschritt | Technological change | Produktentwicklung | New product development | Theorie | Theory | Innovation | Markteintritt | Market entry | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010238552