Commercializing artistic authenticity via collaborative design
Yuli Bai, Jeanne Tan, Tsan-Ming Choi and Raymond Au
| Year of publication: |
2009
|
|---|---|
| Authors: | Bai, Yuli ; Tan, Jeanne ; Choi, Tsan-Ming ; Au, Raymond |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 2, p. 243-266
|
| Subject: | adidas-Salomon AG | Künstler | Artists | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849954