Commitment in marketing channels : mitigator or aggravator of the effects of destructive acts?
Stephen K. Kim; Jonathan D. Hibbard; Scott D. Swain
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, Stephen K. ; Hibbard, Jonathan D. ; Swain, Scott D. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 4, p. 521-539
|
| Subject: | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009423187