Commitment-led marketing : the key to brand profits is in the customer's mind
Jan Hofmeyr and Butch Rice
| Year of publication: |
2000
|
|---|---|
| Authors: | Hofmeyr, Jan ; Rice, Butch |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Consumer behavior | Consumers | Attitudes | Psychology | Motivation research (Marketing) | Kaufverhalten | Markentreue | Kundenmanagement | Beziehungsmanagement |
| Extent: | XIV, 306 S. : graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-49574-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004780734