Commitment-Marketing : Markentreue aus Begeisterung
Jan Hofmeyr; Butch Rice. [Aus dem Amerikan. übers. von Norbert Juraschitz...]
| Alternative title: | Commitment-led marketing <dt.> Commitment-led marketing <dt.> |
|---|---|
| Year of publication: |
2002
|
| Authors: | Hofmeyr, Jan ; Rice, Butch |
| Publisher: |
München : Verl. Moderne Industrie |
| Subject: | Kaufverhalten | Markentreue | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIII, 312 S graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben Gb. : EUR 49.90 (ab 1.1.2002), sfr 86.30 |
| ISBN: | 3-478-25160-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001629836