Commitment to a friend, a service provider, or a service company—are they distinctions worth making?
| Year of publication: |
2008
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|---|---|
| Authors: | Jones, Tim ; Taylor, Shirley F. ; Bansal, Harvir S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 4, p. 473-487
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